Review of Digital Psychology & Persuasion Minidegree Program (Pt. 4)

  1. Confirmation bias — we love getting info that supports our current belielfs. Have you thought that someone likes you whenever they see you? That’s the confirmation bias in action.
  2. Mere exposure effect — if you perceive something more frequently, you’re likely to see that more positively and trustworthy. That’s why influencers post daily on their IG, and why someone you hated at first ended up not being so bad.
  3. Loss aversion — we prefer to avoid losses that gain something. Would you rather win $100 or lose $100 if you were to participate on a bet?
  4. Emotional resonance — when something is relevant, it becomes of interest. That’s the base for any persuasion.
  5. Bandwagon effect — we want to see that people are already moving (or beliveing) towards a direction we want to take. If we see others going in that direction, we might as well go in that direction.
  • Gravity
  • Nudge
  • Angle
  • Friction

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A Direct Response marketer who happens to write copy. Emails, sales pages, Upsells, and VSLs.

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Ivan Iñiguez

Ivan Iñiguez

A Direct Response marketer who happens to write copy. Emails, sales pages, Upsells, and VSLs.

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